Style & Digital Literacy

With a degree in literature and a further diploma in journalism, my writing is well-researched and clearly expressed. I specialise in blog writing, web copy, and page optimisation, ensuring content is engaging and increases online traffic. I can also create social media content, press releases, and email marketing campaigns with experience in link building and other forms of digital PR.

I’m at home with deadlines and curating content schedules, and I quickly grasp diverse topics and tailor my writing to meet the unique goals and styles of different industries and their customers. In the past, this has included transport, sustainability, construction, law, health, SaaS, and more.

Collaborating with developers and designers, I’ve taken on complete website builds and rebrands across various CMS platforms, including WordPress. Using analytics and SEO tools, I track performance, conduct audits, and optimise content based on data-driven insights.

Skills: Web copy, SEO, UX writing, content strategy, digital PR, brand messaging, social media content, email marketing, CMS management, content audits, analytics, and link building.

Previous Roles

  • Exposure Ninja, Remote (September 2024–Present)

    • Crafted engaging blog content to drive organic traffic and audience engagement for several clients

    • Planned and researched high-impact content tailored to client goals and SEO best practices.

    • Managed link-building campaigns and optimized Google Business Profiles.

    • Created press releases, performed page optimizations, and collaborated on outreach strategies.

      Skills: Content Writing | SEO Optimization | Link Building | Press Releases | Outreach | Google Analytics | Google Profile Maintenance

  • Ampler Bikes, Berlin, Germany (2022–2023)

    • Developed and executed multilingual content strategies in six languages (EN, DE, FR, NL, EE, NO).

    • Created and lead the content schedule for all blogs.

    • Created the content for multiple sales campaigns and uploaded to the website under deadline.

    • Organised the weekly newsletter in tandem with the website designer.

    • Produced and planned email campaigns and on-site call-to-action elements for increased checkout conversions.

    Skills: Copywriting| Localisation | WordPress | Email Marketing | Sales Campaigns | PPC Content | Multilingual Content Management | UX Writing

  • SIXT SE, Berlin, Germany (2017–2022)

    • Directed content creation and strategy for sixt.co.uk, achieving a year-by-year increase in engagement and conversions on the CRM before Covid.

    • Designed and optimised SEO-driven blog campaign to significantly boost page visits for key service and location pages.

    • Promoted services like SIXT SHARE and SIXT RIDE, increasing user engagement and generating revenue.

    Skills: Content Management | SEO Optimisation | CMS Management | Managing Freelancers | Product Page Optimisation

  • 2023 – 2024

    • Relocated from Germany to the UK to align with personal and professional goals.

    • Completed UX Writing Certification (Uxcel) to enhance writing and user experience skills.

    • Worked on freelance content creation projects, focusing on SEO optimisation and UX copywriting skills.

    • Worked as a TA at Bristol Grammar School for two terms.

Education

  • B.A. English Literature - 2.1 Honours Degree
    August 2010 – May 2014
    Dean’s List for 3 consecutive years

  • A Levels: English A, History B, Art C
    September 2008 – May 2010

  • UX Writing Certification – Uxcel, June 2023

    TEFL Teacher (UK) – Teach English as a Foreign Language, March-April 2015

    NCTJ Diploma in Journalism (UK) – Brighton Journalist Works, January-April 2014

Let’s Talk

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